Homeowners are already using ChatGPT, Google AI Overviews, and Perplexity to find contractors, and 45% of consumers now use AI tools to find local services. Here’s what the data shows and what signals actually determine whether your contracting business shows up in those recommendations.

If a homeowner asks ChatGPT who to hire for contracting work and your name doesn’t come up, you’re losing jobs you don’t even know about. This step-by-step guide covers Generative Engine Optimization (GEO) for contractors so you can start showing up in AI recommendations.

About 52% of leads come in after business hours, and 85% of callers who reach voicemail never call back. Here’s exactly what happens to those leads, what they’re worth, and what a real after-hours response system looks like for local contractors.

Contractors lose 30 to 50 percent of their leads to slow follow-up. This post breaks down how to follow up with leads automatically as a contractor, from instant SMS triggers to long-term nurture sequences, so you stop losing jobs while you’re on the job site.