About 52% of leads come in after business hours, and 85% of callers who reach voicemail never call back. Here’s exactly what happens to those leads, what they’re worth, and what a real after-hours response system looks like for local contractors.

Contractors lose 30 to 50 percent of their leads to slow follow-up. This post breaks down how to follow up with leads automatically as a contractor, from instant SMS triggers to long-term nurture sequences, so you stop losing jobs while you’re on the job site.

62% of home service calls go unanswered, and 67% of those callers immediately dial a competitor. Here’s exactly why customers hang up and call your competitor, what it’s costing you, and how to fix it.

Research shows contractors have just 5 minutes to call back a new lead before conversion rates drop dramatically. Here is what the data says, what most contractors actually do, and how to fix the gap without hiring extra staff.