Homeowners are already using ChatGPT, Google AI Overviews, and Perplexity to find contractors, and 45% of consumers now use AI tools to find local services. Here’s what the data shows and what signals actually determine whether your contracting business shows up in those recommendations.

If a homeowner asks ChatGPT who to hire for contracting work and your name doesn’t come up, you’re losing jobs you don’t even know about. This step-by-step guide covers Generative Engine Optimization (GEO) for contractors so you can start showing up in AI recommendations.

Near me searches drive 45% of HVAC leads and the Google Map Pack captures nearly half the clicks on those queries. Here’s what Google is actually doing when someone searches for HVAC near them, what signals decide who shows up, and what you need to do to be one of the three businesses that gets hired.

GBP and website SEO are not the same thing, and confusing them costs local service businesses real leads. Here’s a clear breakdown of how each one works, what drives rankings in each channel, and where a contractor or trades business should focus first.