Homeowners are already using ChatGPT, Google AI Overviews, and Perplexity to find contractors, and 45% of consumers now use AI tools to find local services. Here’s what the data shows and what signals actually determine whether your contracting business shows up in those recommendations.
If a homeowner asks ChatGPT who to hire for contracting work and your name doesn’t come up, you’re losing jobs you don’t even know about. This step-by-step guide covers Generative Engine Optimization (GEO) for contractors so you can start showing up in AI recommendations.
About 52% of leads come in after business hours, and 85% of callers who reach voicemail never call back. Here’s exactly what happens to those leads, what they’re worth, and what a real after-hours response system looks like for local contractors.
Near me searches drive 45% of HVAC leads and the Google Map Pack captures nearly half the clicks on those queries. Here’s what Google is actually doing when someone searches for HVAC near them, what signals decide who shows up, and what you need to do to be one of the three businesses that gets hired.