Homeowners are already using ChatGPT, Google AI Overviews, and Perplexity to find contractors, and 45% of consumers now use AI tools to find local services. Here’s what the data shows and what signals actually determine whether your contracting business shows up in those recommendations.

If a homeowner asks ChatGPT who to hire for contracting work and your name doesn’t come up, you’re losing jobs you don’t even know about. This step-by-step guide covers Generative Engine Optimization (GEO) for contractors so you can start showing up in AI recommendations.